In other words, there’s a small number of mobile game whales, but they account for the majority of a game’s revenue. If we look at statistics for top-grossing games, the whales represent the smallest percentage of users who are responsible for 50% or more in revenue sales of an app. John Koetsier, VP of Singular, in an article on mobile game whales mentioned that he spoke to a casual mobile game publisher who had a whale that spent over $1 million on her platform. However, unlike most other people who spend on in-app purchases, whales spend a lot. I’m talking thousands, and in some cases, millions of dollars. For example, booster packs, cosmetics, weapons, access to new levels, etc. Here’s what you need to know about mobile game whales and how to catch them! Who Are Mobile Game Whales?Ī mobile game whale is someone who spends a lot on microtransactions or in-app purchases in free-to-play games. In the past few years, the term “whales” has been used to describe a tiny group of users (around 2%) that drives the most mobile game revenue. But not all fish mammals are the same – some are simply better than others. There are plenty of fish mammals in the sea.
